Brochure from Proffitt's opening at
Hamilton Place Mall, in Chattanooga, Tenn.
Ephemeral describes transitory objects or concepts. The Greek root, ephemeros, translates to "lasting for a single day". Printed matters such as pamphlets, magazines, newspapers, handbills or advertisements are most often ephemeral due to the specificity of time and place their subjects encompass. This blog is a showcase of some interesting printed matter.